A new home for Land Rover’s online activity across phone, tablet and desktop.
Land Rover Live
We designed and built an online hub for Land Rover’s marketing and sponsorship activity, leaving Landrover.com to focus on their vehicles. We created a responsive website that promotes and catalogues Land Rover’s content from sailing and rugby sponsorship to through-the-line campaigns. The site has a rich user interface and features live Twitter and Instagram content.
Jaguar Land Rover
UX · Design · Front-end
Land Rover Live was built on a powerful CMS using beautiful templates to showcase content. We created a range of components that provide flexibility when publishing content, from video to long form articles.
Land Rover Live was rolled out alongside the flagship LandRover.com site. We worked with the brand team to ensure the hub was visually consistent whilst maintaining its own defining user experience.
We planned, designed and built Land Rover Live so that custom campaigns could sit seamlessly within the site. The first campaign to feature, was Land Rover’s annual celebration of winter, “Hibernot”. A cross channel campaign featuring social and traditional media drove people to the site, which inspired them to get outside and explore Britain’s great outdoors.
The Hibernot campaign showcased over 400 family orientated adventures around the UK. It focused on an interactive map where users filter adventures and plan a personalised itinerary for a family day out.